Distrust towards big tech firms has grown around the world. Users have legitimate reasons to be concerned about the large amounts of personal data they share with these companies. Big tech companies collect an incredible amount of data from their users that malicious hackers could potentially exploit. The public demands that the industry demonstrates a commitment to data security and privacy.
Tell customers how you are using their data
Lengthy terms of service documents make it difficult for customers to understand just how much information they’re providing. Couple that with constant reports of data breaches. It’s easy to see why users don’t think tech companies are doing enough to protect their data.
Big tech needs to state clearly and exactly what data it collects. Users also want to know how companies collect their data and which outside parties they are sharing data with.
Tell customers how much their data is worth
Users are willing to share their data when companies clearing explain the benefits and if they feel trust toward the brand. Some of the most compelling products or services are those that give users explicit power over their own data.
Big tech needs to be transparent about the benefits the user will receive in exchange for their data.
Tell customers where their data lives and how it’s protected
To assure the safety of their customer’s data, big tech needs to make it clear what data is available and what data is not. They need to explain what protocols they have in place to keep data protected. Consistent updates on the measures they are taking to protect customer information along with reinforcement of these practices is extremely important.
In the end, if these companies want to rebuild customer trust they must take responsibility for the safety of customer data and make the best interest of users a top priority.
Do you have security and privacy policies that build trust with your customers?